So I have this bottle of Kraft Original Barbecue Sauce. A label on the neck says "Better Tasting!" Better tasting than what? It doesn't say "other brands", "other sauces", nor anything at all, for that matter. When "better" is used without an explicit referent, it typically implies something is better than before; e.g., if you've been sick, afterward you'd say, "I'm better." So, if this is Kraft's *ORIGINAL* barbecue sauce, but it's "Better Tasting," . . . I guess before an "original" of some sort, there is nothing of that sort. I guess they mean that it tastes better than when Kraft didn't sell barbecue sauce, so people squirted out absolutely nothing all over their steaks?